Saturday, February 28, 2009

Try a Little A.L.C.

The new ALC is in store and we can barely keep up with the frenzy. Andrea Lieberman, stylist to the stars, such as Gwen Stefani, Jennifer Lopez and Nicole Richie, debuts her line of favorite things and we want more! Thoughtful editing and spot-on fits and fabrics make this new collection a must-have for spring. Select styles available now and preorders available by calling 614.291.3600 or visiting

Sunday, February 22, 2009

Ad Some Color from WTR?!

We just restocked and added new coloring books to our inventory here at What the Rock?!. Enjoy an afternoon with your crayons and these fun activity books with an adult twist: Gangsta Rap Coloring Book, Heavy Metal Fun Time Activity Book, Devil Babe Big Book of Fun, and Color Me Arnold (just in time for the Arnold Classic!). New titles include "Paint with the Masters" by Lisa Homqvist and "Color-ink-Book" by The Brothers Washburn. In "Paint with the Masters" you can color in the most important works in art history such as "The Birth of Venus" and "Mona Lisa". "Color-ink-Book" is a DIY art periodical that has pages full of black and white line drawings for you to color from a variety of hot artists including Julie West, Jim Mahfood, Sara Antoinette Martin, Bubi Au Yeung, Heiko Muller and many more. Rock On- WTR?!

Monday, February 16, 2009

New " Cheap Monday" @ {milk bar}

We have some new pieces in @ {milk bar} from Cheap Monday for the ladies. Swedish garment enginering at its best.The basics in their collection  all ways make the difference in any outfit. The grey t-shirt has a scoop back to it for added

Friday, February 13, 2009

Band of Outsiders Ties @ {milk bar}

The unique twist to classic americana style may have elevated Band of Outsiders to its current acclaim, but it started simply...with ties.  "I don't think a tie is a relic, not yet.  It's purely masculine--that one garment that allows you to go a little outside the box.  A tie with a well-cut suit makes you look put together and confident.  It's an auto-chic, easy uniform" Scott Sternberg.  Now available at !!! milk bar !!!

Paradise Garage - New Loomstate

We're loving our new shipment of Loomstate tees, denim and button-downs here at PG.  Loomstate is dedicated to creating demand for socially and environmentally organic cotton, so not only will you love the feel and style of this line, you'll also be supporting a movement toward a more sustainable clothing industry.

Thursday, February 12, 2009

jinny's Got the Fever for Kain

We're comforted by Kain's take on fashion: easy, simple and sexy silhouettes. These incredibly soft tees and tanks from L.A. come in the shape of longer, draped styles in basic colors that will soon become your go-to favorites. Whether for weekend strolls along Abbott Kinney or jaunts to the Short North, you'll want these year round. Made of 90% modal; 10% silk. One size fits all.

Currently, we are taking phone orders for the styles as we currently do not have them yet available online. Call 614.291.3600 for yours.

Friday, February 6, 2009

Tigertree - Death To Pixels

Do you remember how exciting it used to be to pick up film? Or deciding if it was worth an extra buck to speed the process up 23 hours? Do you remember the days when grain added texture that wasn't mathematically perfect? We miss those days. We miss looking through actual photo albums. We miss the old, beautiful pictures of our parents at the beach or playing tennis with wooden rackets. I remember growing up wishing I could take pictures like that. The colors were always so vibrant. There was a degree of warmth I couldn't get on my camera and still can't get with my digital camera today. It turns out the camera was the problem!
We are proud to bring you cameras from Lomography that guaranty to provide you memories your kids will try to emulate with technology you don't understand.

First up is the Diana. It's a medium format camera which means you can blow up that incredible shot of your dog as big as you want. The pictures from this camera are breathtaking. We have it with and without the flash, both are starter packs that come with a great book that will help you learn the ways of the Diana as well as inspire you with some great shots.

The Holga is kind of a clut classic. Each one has it's own personality. You'll get over exposures, under exposures, light leaks... It will make you look like a genius. We have it in green and red and it comes with everything you need to get started down to film and (if you want to avoid the light leaks) tape. It also has a book for inspiration.
The Oktomat has 8 lenses that take a quick sequence of pictures. There is even a tool on the website that lets you upload shots and turns them into a movie.
The Action Sampler has four lenses that take a quick sequence of pictures.

Lomography is all about community, so once you get your camera there are micro sites for each on. People share pictures, mods and tips!

Thursday, February 5, 2009

Meet Substance

Each week we'll be introducing you to another shop in the neighborhood. First up is Substance. Located at 783 N. High St. Substance offers primarily women's clothing/accessories/shoes but has some great items for men as well. They also teach design labs where the talented designers that work there help you create pieces that show off your style.