Wednesday, July 22, 2009

jinny Welcomes Isabel Marant!

We're thrilled to add Isabel Marant to our collection lineup for fall 2009! A cult designer from Paris and a worldwide press darling, the collection features incredibly wearable separates for daily living. Get one piece and it will become the gateway drug to more ... The collection is typically soldout before new deliveries can be had. Call us to find out what's in 614.291.3600. We'll have an online link available soon to show styles that may be purchased in store or via phone only.

Tuesday, July 14, 2009

Wednesday, July 1, 2009

New Motel now at {milk bar}

Motel is a fun line for the ladies straight from the land down under with inspiration in vintage designs. The line is fun,afforadable, with vibrant colors and light weight fabrics. Perfect for the summer.Come check out the line now at {milk bar}
1203 north high street

Monday, June 29, 2009

New collection at jinny: alldressedup

We want to wear alldressedup's casual chic looks all over town this summer! Just in from Singapore, ruffles and beautifully ruched pieces get the standout treatment with this new designer's expert focus on imperfect Japanese Shibori pleating. Best of all, each style is easily layerable and even more easily addictive. As always, phone orders welcome. 614.291.3600.

Wednesday, June 17, 2009

Must-Have Item at jinny: Leggings

The public in all its mass glory has taken to leggings the way it once took to skinny jeans, a trend that lingered in the spotlight beyond its 15 minutes and can only be described as having transcended from fad to necessity.

For fall 2009, ready-to-wear designer runways featured varied versions of leggings from gold lame, jewel-encrusted and skintight leather, to the new "tregging" - trouser leggings.

To support the trend of rising hemlines on dresses and skirts for this spring/summer 2009, leggings present an option of modesty and a "runway to realway" alternative to wearing the daring lengths so prevalent today.

Our two top reasons why leggings have become a wardrobe staple:

1. Fabulous and versatile for any age - Empty nesters can wear them with longer and leaner tunic shirtings with statement necklaces and blazers for age appropriateness and added sophistication.

2. Elongate the legs - Leggings in simple dark hues as black and navy elongate the legs beautifully when worn with any layering pieces.

Our favorite leggings: Rachel Pally super long leggings or leggings with band. Black, simple, with extra wide waistband for comfy fit. 98% modal construction means perfect stretch for that not-too-thin, not-too-thick fabric consistency.

Available now at the shop online: Leggings with band.

More stock coming for fall 2009.

Monday, June 15, 2009

Substance has a new website!

We've updated the look and feel of our website. There's new features to make shopping easier, and we've tied in our blog to the site as well. We're still adding products, but in the meantime, come check it out and tell us what you think!

Monday, June 8, 2009

"The Skip" June 5th



The Skip is a rotating party featuring 7 stores, 7 DJ's, and 7 sales. Each store features a great local DJ with a different music and vibe.

The Skip will be lead by SEGWAY ,so make sure you get to the starting point on time because each party and sale only lasts for 30 minutes in each store .SEGWAY will be leading the group to each store/party.

Remember the sales and parties only last for 30 minutes in each store so make sure you are on time.










Friday, June 5, 2009

New Retro Boomerang glases, Body Parts shower curtains, Classic Horror movie tees, and belt buckles!!!


Classic Horror movie tees. These soft jersey cotton tees are lightweight for summer and feature distressed graphics.

Make a fashion statement with these rockin' belt buckles. These new buckles do double duty--they function as a bottle opener, lighter holder, or ID carrier.

Lively up your house with these fun new housewares.

"Body Parts" and "Tough Chic" shower curtains are made of washable polyester.

New pint glasses from Retro style pin up and tattoo flash table lamps and boomerang iced tea glasses will be the hit of your next party.

Melamine plates in zebra, skull, and leopard are also available in-store.

Give your jacket or jeans some new life with some iron-on embroidered patches. We have a whole case full of new designs---several by artists like Kruse, Strephon, and November Fire.

Mike and Heather
What the Rock?!
1194 N. High St.
Columbus, OH 43201

Sunday, May 31, 2009

Barrio Presents "The Punch" A Gallery Hop Event

Barrio Presents.....

"The Punch"
A Gallery Hop event at {milk bar} with after party
at Barrio ft. "O-GEE'S" DJ Patrick

First come by {milk bar} for
FREE Sangria From 8-10pm provided by Barrio.
Also take advantage of the last day of the sale at {milk bar} with 30% off .

After the doors shut down at {milk bar} head down to Barrio for "The Punch" Gallery Hop after party ft. "O GEE's" Dj Patrick from 10-2am

{milk bar}
1203 North High Street

185 N High St, Columbus

Thursday, May 28, 2009

Tuesday, May 26, 2009

30% off this week @ {milk bar}

Check out the sale this week at {milk bar} 30% off. Come check out the sale this week because we all know nothing last forever.

30% off-

Levis Capital E
Modern Amusement
Hyden Yoo
and more.

{milk bar}
1203 north high street

WIN tickets to see the Offspring and Dropkick Murphys

The Offspring and Dropkick Murphys are coming to the LC Pavillion on June 23rd, and you can win a pair of tickets!!! Simply come into What the Rock?! and filling out a slip of paper with your name, phone# and email address. That will get you entered into the drawing, and a winner will be chosen at random on June 19th. It will be an awesome punk rock show in a great outdoor venue.

Why not give your keys some character with these cool RoboKeys! Robot shaped key covers will make your keys twice as fun.
How funny are these birthday candles? With these "Lit", joint shaped candles, you can legally "burn one" . So when it's time to roll out another birthday cake, break out the doobie candles and let the good times begin!
Your lips need protection from the sun, too, and what better way to slather on the SPF 15 than with Blondie lip balm. This "Raspberry Rapture" flavored lip balm has essential ingredients such as aloe vera, Vitamin E, beeswax, and cocoa butter. You know you want some.

New vintage style rock and roll tees

New soft, jeresy cotton, vintage style rock and roll tees are in stock for guys. These t-shirts feature a slim fitted shape and faded graphics. You can wear them with anything from jeans to striped slacks to khaki shorts. These tees are really comfortable and the graphics are awesome!

New tunic style tank tops

These "boy-beater" style cotton ribbed tank tops are printed all over with brass knuckles and stars or guns and stars. Available in hot pink, black, or aqua blue, these cute tops are great for the dog days of summer.

Also in stock are super lightweight, scoop neck, soft cotton jersey tees and tunic style tank tops. These vintage style rock-n-roll tees are stylish and comfortable.

Thursday, May 21, 2009

Keys to Easy Summer Style

Zillions of women have issues with summer dressing. Whether you're missing a tan, added a few extra pounds, or complain about the wrong muscle tone, we understand. But we can keep cool and still dress cleverly this summer.

1. Pesky Pounds
If you want to camouflage those pesky pounds, you can still wear black and tell everyone you’re doing seasonless dressing. Black trousers might seem dull, but not if you focus on slim, ankle-length or above-ankle shapes in lustrous fabrics such as silk. For example, 3.1 Phillip Lim’s karate harem pants. And then add color to your top half. Certain brights like yellow, orange, fuchsia tend to look grim on pale skin, but red, emerald and cobalt look dramatic. Try Ports 1961 red boat neck top.

2. A Lighter Shade of Pale
Take the color white. This is the shade of the season every spring/summer, but it can make pale skin look washed-out. If you want pale, go for putties, greys and palest nude pinks – this summer’s most fashionable color – and layer them to subtle, charming effect. Some of the best examples are Kain's wearable and layerable tees and tanks.

3. Arms
If exposed arms are your issue, invest in thin cardigans for layering. Brochu Walker's grey linen blend button-up cardi allows you to control the amount of arm exposure you want.

4. Fluidity vs Tailoring
If you need tailoring to pull you together, this is your moment: the hip-length tailored waistcoat pioneered at YSL is now on the rage or add a classic, of-the-moment trench coat done in the most luscious and fluid of silks. We love 3.1 Phillip Lim's knit double breasted blazer version. It's like wearing a T-shirt, but so much better! Try it with a floaty summer tunic or dress and Grecian sandals.

Happy Summer Styling!

Wednesday, May 20, 2009

New Summer Insight 51 at {milk bar}

For our first venture in swimwear, we decided to go with Insight. Check out this weeks shipment. Also in are a few tops for both men and women. {milk bar} 1203 north high street.

Monday, May 18, 2009

New @ Substance

We received so much product last week, I didn't even get a chance to sit down and type about it. Shown above are organic cotton tops by Trinity Ya-Da; there's also bamboo knit tops, bottoms, and dresses by Two Star Dog, sheer silk blouses and seersucker cropped pants by Interlud, and all sorts of summery woven print tops and dresses by the socially-conscious brand Mata Traders. Maryjanes and golden gladiator shoes by OTBT, more long paper beads from Acholi, and woven hemp belts and sun hats for summer. Last but not least, today marked the arrival of the beautiful sustainable line we've been looking forward to for months... Chemline.

Friday, May 1, 2009

Summer in the City! New 3.1 Phillip Lim at jinny

We've been waiting for it ... Winter thaw ... Fresh buds, fresh air and fresh inspirations to get yourself outfitted for spring/summer. You'll love the new 3.1 Phillip Lim we just got in … The best harem pants, the best nude dress, the best summer maxi!

Call us 614.291.3600. It's not yet online.