New collection at jinny: alldressedup

We want to wear alldressedup's casual chic looks all over town this summer! Just in from Singapore, ruffles and beautifully ruched pieces get the standout treatment with this new designer's expert focus on imperfect Japanese Shibori pleating. Best of all, each style is easily layerable and even more easily addictive. As always, phone orders welcome. 614.291.3600.

Must-Have Item at jinny: Leggings

The public in all its mass glory has taken to leggings the way it once took to skinny jeans, a trend that lingered in the spotlight beyond its 15 minutes and can only be described as having transcended from fad to necessity.

For fall 2009, ready-to-wear designer runways featured varied versions of leggings from gold lame, jewel-encrusted and skintight leather, to the new "tregging" - trouser leggings.

To support the trend of rising hemlines on dresses and skirts for this spring/summer 2009, leggings present an option of modesty and a "runway to realway" alternative to wearing the daring lengths so prevalent today.

Our two top reasons why leggings have become a wardrobe staple:

1. Fabulous and versatile for any age - Empty nesters can wear them with longer and leaner tunic shirtings with statement necklaces and blazers for age appropriateness and added sophistication.

2. Elongate the legs - Leggings in simple dark hues as black and navy elongate the legs beautifully when worn with any layering pieces.

Our favorite leggings: Rachel Pally super long leggings or leggings with band. Black, simple, with extra wide waistband for comfy fit. 98% modal construction means perfect stretch for that not-too-thin, not-too-thick fabric consistency.

Available now at the shop online: Leggings with band.

More stock coming for fall 2009.

Substance has a new website!

We've updated the look and feel of our website. There's new features to make shopping easier, and we've tied in our blog to the site as well. We're still adding products, but in the meantime, come check it out and tell us what you think! www.shopsubstance.com

"The Skip" June 5th

"THE SKIP" JUNE 12th

7 STORES 7 DJS 7 SALES

The Skip is a rotating party featuring 7 stores, 7 DJ's, and 7 sales. Each store features a great local DJ with a different music and vibe.

The Skip will be lead by SEGWAY ,so make sure you get to the starting point on time because each party and sale only lasts for 30 minutes in each store .SEGWAY will be leading the group to each store/party.

Remember the sales and parties only last for 30 minutes in each store so make sure you are on time.

STARTING POINT IS "ROWE" AT 6 SHARP

ROWE- 6:00 CJ TOWNSEND

SUBSTANCE- 6:30 DJ MOXY

UNDONE-7:00 LANCE KEENEY (THE CLAMPDOWN)

TIGER TREE- 7:30 DJ PATRICK (O-GEE)

WHAT THE ROCK- 8:00 JEF LEOPARD

MILK BAR-8:30 JOHNNY CASHOLA (GET RIGHT)

PARADISE GARAGE -9:00 DAN OWNER OF P.G

AFTER PARTY AT KICKSTART FREE FOOD

New Retro Boomerang glases, Body Parts shower curtains, Classic Horror movie tees, and belt buckles!!!

NEW STUFF......


Classic Horror movie tees. These soft jersey cotton tees are lightweight for summer and feature distressed graphics.

Make a fashion statement with these rockin' belt buckles. These new buckles do double duty--they function as a bottle opener, lighter holder, or ID carrier.

Lively up your house with these fun new housewares.

"Body Parts" and "Tough Chic" shower curtains are made of washable polyester.

New pint glasses from Retro style pin up and tattoo flash table lamps and boomerang iced tea glasses will be the hit of your next party.

Melamine plates in zebra, skull, and leopard are also available in-store.


Give your jacket or jeans some new life with some iron-on embroidered patches. We have a whole case full of new designs---several by artists like Kruse, Strephon, and November Fire.

Mike and Heather
What the Rock?!
1194 N. High St.
Columbus, OH 43201
614.294.WHAT
http://www.whattherock.com/